Yaeji returns with new single, "Pondeggi"
06 March 2025, 10:56
| Written by
Tyler Damara Kelly
NYC-via-Seoul artist and producer Yaeji has returned with the brand new single, "Pondeggi".
The title is an homage to Beondegi, a traditional intergenerational Korean street food made of silkworms, and schoolyard hand-clap game that serves as the foundation for the track’s beat. It's subject matter is an evaluation of the toil within humanity, nature, and technology.
Directed by the acclaimed filmmaker Andrew Thomas Huang, and made with the assistance of Artifacts, a new venture for experiments in art and ai powered by Microsoft, the video stars Yaeji alongside Uhm Jung-hwa, with a cameo from co-producer Enayet.
"Pondeggi" is out now.
Latest
Sign up to Best Fit's Substack for regular dispatches from the world of pop culture
Read next
News
Listen
Reviews