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Will Joseph Cook unveils new single "FEARLESS IS THE FLAME"

15 June 2023, 12:58 | Written by Tyler Damara Kelly

Will Joseph Cook shares his second single of the year, with "FEARLESS IS THE FLAME".

"FEARLESS IS THE FLAME" is the follow-up to "MF BASSLINE", which was released earlier this year.

“It’s about romantic tension, a passion that you can’t or shouldn’t act on”, Cook says of the new track. “The flame being the feeling that’s hard to stop once it’s burning within you. It’s definitely a manifestation of my delayed obsession with Prince over the past few years, I feel like that energy is a topic well trodden in his songs. The way the chorus instrumental feels like it’s wrestling with this huge expressive guitar riff made me think of these conflicted emotions pulling you in different directions.”

The Bertie Gilbert-directed visuals tackle the subject of fearlessness as Cook conquers his irrational phobias through exposure therapy in the video.

Cook explains: “When I’m coming up with concepts for my videos I often like to take one element of a song’s title or lyrics and create a new meaning from it, as opposed to showing the song’s true narrative. The word ‘fearless’ is really exciting and can take you in so many directions. I landed on this concept of exposure therapy for a seemingly endless list of things, feelings or concepts that we can be afraid of. The track is just blasting on my headphones throughout, guiding me through this questionable experience of overcoming my many irrational phobias.”

His third studio album Every Single Thing was released last year, and included "Be Around Me (feat. chloe moriondo)". Will Joseph Cook’s third album follows his 2020 sophomore Something To Feel Good About, and his 2017 debut Sweet Dreamer.

"FEARLESS IS THE FLAME" is out now via Bad Hotel / The Vertex.

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