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PRESS SHOT Portrait July 2026 c Clementine Schneidermann

Clementine Schneidermann

Westside Cowboy preview debut album with new song, “Pin Up Boys”

01 July 2026, 18:30 | Written by Kayla Sandiford

Westside Cowboy have released “Pin Up Boys”, the newest single from their upcoming debut album, It Goes On.

“Pin Up Boys” follows lead single “Kick Stones (The Boys)”, and has become a live fan favourite — though singer Reuben Haycocks notes that it became “heavier and more aggro” each time they performed it, echoing the lyrical themes of struggling to maintain self-control.

The track also arrives alongside a music video directed by SNL UK’s Jack Shep, who explains: ”In the video we wanted to capture the band’s dynamism, through a spotlight. We follow this fixed, malevolent spotlight chasing our hero (played by the band’s mate, Will) as he tries to escape its gaze. As he runs, he manages to escape, splitting into a new spotlight with a new version of the band. The whole thing begins to buckle and shatter.”

Speaking about the song, the band share: “‘Pin Up’ Boys was written a year and a half ago using an acoustic guitar, a drum machine sample pad and some screwdrivers as drumsticks. It is by far the longest serving song on the album and the one that we have played the most live, which was a blessing and a curse when we came to record. After realising this song was set in its ways, we thought the recording should be a somewhat faithful version of the live performance. We hope you get something out of it.”

It Goes On is released on 21 August via Island Records

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