SXSW London announces musical special guests including Mabel, Alice Glass, and Sasha Keable

Shoreditch Town Hall is set to host The House of R&B for the entire week, highlighting the best emerging voices in R&B from both the UK and internationally, including the likes of Notion, presenting BRIT Award-winning artist Mabel. Soul Surge will spotlight Sasha Keeble, whilst The Blues Project showcases GRAMMY-nominated NAO. Later in the week Everything R&B will feature singer, songwriter and producer Miraa May, along with Sienna Spiro presented by Cloud X.

The first 100 showcase acts include Aja Ireland, Braimah Kanneh-Mason with Plinio Fernandanes, Coco & Breezy, Deca OTA, El Combo de London, Freddie Lewis, Gabriel Prokofiev, Heren Wolf, Ivy Lab, Jay Chakravorty, Korda Korda, Lostchild, Micromoon, Nicole Blakk, Polldarier, Ruff Sqwad, Sauropoda, The Deep, Uj Bala, Violeta Vicci, Werkha, XAV and Zems.

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Across the festival, a series of showcases will spotlight queer music, featuring platforms such as Gay Times, Queer Alt Music, Wraith, Sounds Queer, Trans Voices and Queer Ass Folk. As part of this celebration, special guest Queen Priyanka will perform at the Old Blue Last for the Hungama showcase. Village Underground and XOYO will spotlight diasporic electronic music and community clubbing with showcases from Crack Magazine, featuring Alice Glass; Eastern Margins, presenting Mono; and Shubbak Festival, which will debut an immersive AV performance by Saliah.

Adem Holness, Head of Music for SXSW London said: “One of the things I love most about London is that you can step out of any tube station and find yourself in a distinct community. That’s exactly how I want our festival to feel — each of our music venues will be a gateway into a different international new music scene. We're collaborating with the most exciting pioneers in underground music movements to present the future of music from their unique perspectives, and I’m beyond excited by the artists they’ve chosen to platform.”