Sugar share new track, "Keep Looping"

This follows previous singles "House of Dead Memories and "Long Live Love", as the latest in Sugar's first new releases in over three decades. Speaking about the track, singer Bob Mould says, “Living in SF, I have a love/hate relationship with AI. It’s bringing my City back to life, but at what cost to society and the environment? And do we trust the current regime to do the right thing with this new tech? The new song has more snarl, and the lyrics say it all: A touch of dopamine. The steady beat of the drum. Get used to the constant hum of the Lie.”

“‘Keep Looping’ might be my favorite of the new SUGAR songs. Just like so many other things that quite literally keep looping in my head, this song gets stuck in my brain quite a bit,” adds bassist David Barbe. “The combination of the intensity of the main riff and the elevation of the bridge checks a lot of boxes for me. As was the case with ‘House of Dead Memories’ and ‘Long Live Love’, I am stoked for it to finally be unleashed for public consumption.”