Softcult unveil details of their debut album, When A Flower Doesn’t Grow

Talking about the single, Mercedes shares, “This song is about the predatory behaviour of older men who groom younger women. It points out the double-standards and impossible expectations the patriarchy places on young women in our society, and the cognitive dissonance that older men who prey on young female targets perpetuate while trying to possess and control them.”

The title itself comes from a quote that struck Mercedes at a pivotal moment: “When a flower doesn’t bloom, you fix the environment in which it grows, not the flower.” That perspective threads through the album’s ten tracks, which explore cycles of oppression, abuse, and conformity, while championing the courage it takes to break free. “The truth is, nothing can thrive in an environment where it is stifled,” Mercedes reflects. “We can’t flourish in environments that are oppressive. We need the world around us to be an environment that encourages us to grow.”

Tracklist:

1. Intro
2. Pill To Swallow
3. Naive
4. 16/25
5. She Said, He Said
6. Hurt Me
7. I Held You Like Glass
8. Queen Of Nothing
9. Tired!
10. Not Sorry
11. When A Flower Doesn’t Grow