Reeperbahn Festival to stage showcase and networking event at SXSW

Attendees will also have the chance to meet potential business partners from the USA, Canada and the UK at a brand new networking event run by the German festival, which began after founder Alexander Schulz took a trip to SXSW almost 20 years ago.

The networking event is a first for Reeperbahn and brings together the American Association of Independent Music, the Canadian Independent Music Association and the UK’s own Association of Independent Music for an afternoon of matchmaking on 14 March at East Austin Hotel.

Reerbahn’s reception and showcase - in collaboration with the Hamburg music industry network Hamburg Music and the global movement Keychange – will follow that evening, with diversity and surprises on a scale to match the annual Hamburg-based event.

Irish singer-songwriter (and Lana Del Rey collaborator) Holly Macve will deliver her tender elegiac noir-pop, while Glasgow’s VLURE will showcase their post-punk/rave hybrid. Stella Rose – daughter of Depeche Mode frontman Dave Gahan – is set to perform songs from her new album, set for a May release. Berlin-based South African songwriter Lucy Kruger & The Lost Boys, and the melancholic indietronica songs of orbit – a project by German multi-instrumentalist Marcel Heym – complete the line up, giving guests a teaser of what’s to come at this year’s Reeperbahn Festival in September.

All guests attending the event programme can buy trade visitor tickets for Reeperbahn Festival in Hamburg at a bonus discounted price. The programme is supported by the German Federal Government Commissioner for Culture and the Media.

The full timetable for Reeperbahn’s activities at SXSW is:

2.30pm - 4.30pm: Matchmaking Event at East Austin Hotel, 1108E 6th Street

4pm - 7pm: Reception at Shangri-La, 1016E 6th Street (admission with valid SXSW badge or wristband + prior registration via RSVP link)

7pm - midnight: Showcase at Shangri-La 1016E 6th Street (admission with valid SXSW badge or wristband)