“Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s "Rewrite the Classics" program highlighting franchises like Palermo, Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together,” said Maria Valdes, Chief Product Officer for PUMA.

View this post on Instagram

A post shared by PUMA Australia (@pumaau)

Rosé announced the collaboration, saying: “I am so excited to join the Puma family. I cannot wait for my fans to join my next chapter with Puma.” She joins the likes of previous ambassadors, Rihanna, A$AP Rocky, Dua Lipa, and Skepta.