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Projector signing

PROJECTOR sign to Alcopop! Records and unveil video for "Collision"

29 May 2025, 13:15 | Written by Tyler Damara Kelly

Alcopop! Records have announced the signing of Brighton trio PROJECTOR, who celebrate with the release of a video for their new single, "Collision".

Commenting on the track, guitarist Edward said: "Collision is based on Crash, a J.G Ballard Novel. It’s about a group of guys who hang out getting all turned on over car crashes. I tried to incorporate Ballard’s technique of describing human feelings and functions with mechanical language. It was very fun, but the song ended up sounding like it’s about a car who wants to fuck.”

"Being, as I am, from a long line of south London mechanics, but unable personally to change a wheel, I felt that a video set in a garage would honour that lineage whilst complementing Edward's deviant car-themed lyrics,” says bassist Lucy of the visuals. “We worked with our long-term collaborator Sam Morris of Avocado Baby Films, who has patiently brought our ideas to life for 2 years now with total DIY spirit."

The track follows their 2024 debut album NOW WHEN WE TALK IT’S VIOLENCE, and the recent single, "The Sham! The Sham! The Sham!".

"Collision" is out now.

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