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Previous Industries debut album by Robyn Van Swank

Previous Industries (Open Mike Eagle, Still Rift and Video Dave) announce debut album, Service Machine

23 April 2024, 16:12 | Written by Tyler Damara Kelly

Previous Industries, the brainchild of long-time collaborators Open Mike Eagle, Still Rift and Video Dave have announced their forthcoming debut album, Service Merchandise.

The announcement of their debut album is accompanied by lead single, "Pliers". Speaking on the album's forerunning single, Open Mike Eagle shares: "This is a song about tension, pressure and using our tools. It's about the pressure of being middle-aged in rap, the pressure of sharing oneself in relationships and a high stack of yesterdays about to topple into tomorrow. It’s the sound of the fight to take a deep breath."

The video is a shot-for-shot remake of the 'Show Me the Way to Go Home' scene from Steven Spielberg's classic thriller Jaws. It features Previous Industries in live action captured on green screen by Ryan Calavano.

The songs on this record are titled after long-gone retail chains, and the verses are woven with references to a world either left abandoned, or bulldozed to be replaced by an Amazon Fresh location. They draw parallels between the ghosts of chain store culture and the disposability of contemporary rap music: both beset with the consequences of the bottomless appetite of consumerism.


  1. Showbiz
  2. Pliers
  3. Braids
  4. Roebuck
  5. Montgomery Ward
  6. White Hen
  7. Babbages
  8. Fotomat
  9. Dominick's
  10. Zayre
  11. Kay Bee

Service Merchandise will be released on 28 June via Merge Records, and is available to pre-order now

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