
Nearly half of Gen Alpha are listening to CDs and vinyl
Despite growing up in a digital world, nearly half of Generation Alpha are listening to music on physical formats like CDs and vinyl, according to the results of a new survey.
From more than 2000 respondents, 46% of those born after 2010 say they're listening to CDs and vinyl, suggesting a generational shift back toward tangible music experiences.
The research, conducted by music manufacturing agency Key Production also revealed that more than half know how to use a CD player, with a smaller amount of familiarity with a record player; these are skills once thought to be fading with older generations.
While Generation Z has helped grow a resurgence in physical music sales in recent years, the latest findings suggest Gen Alpha is also playing a role. In 2024, the UK saw the first increase in two decades, a 1.4% rise in physical music, with vinyl sales continuing to grow and CD sales declining more slowly.
The survey also points to a shift in how families are approaching music and technology. 20% of parents say they prefer their children to listen to music on smartphones, with most favouring physical formats.
For more information, visit keyproduction.co.uk.
- Joviale and Fabiana Palladino feature on Laura Groves' first release in two years, Yes
- Kesha releases new single, "THE ONE."
- Humour unveil new single, "In The Paddies"
- Wolf Alice cover Fleetwood Mac’s “Dreams” and preview new album The Clearing at Glastonbury 2025
- Kim Petras returns with new track, "Polo"
- Olivia Rodrigo brings out The Cure’s Robert Smith during Glastonbury headline set
- CHVRCHES surprise fans with first live performance in two years and confirm new album
Get the Best Fit take on the week in music direct to your inbox every Friday

Lorde
Virgin

OSKA
Refined Believer

Tropical F*ck Storm
Fairyland Codex
