PHOTO: MEGAN MALONE
Max Fry announces new album, better luck next time
Florida-born artist Max Fry has detailed his latest album, better luck next time, and shared new single "pretend" ahead of a September release.
"pretend" follows "i don't feel anymore" released in June and "sinner" released in July, which feature emo-tinged songwriting inspired by shoegaze, post-punk and emo rap, pulling from Fry's experiences growing up in Orlando and engaging in the local underground scene at underground hardcore and house shows.
Fry released his debut EP, so close to ok, in 2023, featuring breakout hit "zombie". He dropped his debut album more than dead to me a year later, while recent months have seen him collaborate with Maggie Lindemann on "it's still you", land a soundtrack placement on EA's classic game, Skate, and open for ThxSoMch and EKKSTACY.
better luck next time artwork
better luck next time is released on 2 September via Don't Be Greedy Records
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