Marshall Records signs North London alt-rock artist Ashaine White
Marshall Records has announced the signing of Ashaine White, the North London solo artist who has been blending grunge and soul influences since she debuted in 2020.
White debuted in 2020 with the "Inhale, Exhale" single. Her most recent EP, Look What You Made Me Do, was released in May 2025. Her sound drawns on influences ranging from Nina Simone to Radiohead and Jeff Buckley, and she has been a prominent fixture of the live indie circuit. She has also played international stages such as SXSW in Austin and Rotterdam’s MOMO Festival, and has shared bills with Nova Twins at O2 Forum Kentish Town and Corinne Bailey Rae at Somerset House.
“Super excited to be signing with Marshall Records,” White said. “Marshall holds the legacy for new sounds in alt music and rock music and being a part of this roster places me in the realm of creating something really exciting. Super thrilled to release my debut album and show the world the Ashaine White sound!”
Steve Tannett, Director of Music Platforms at Marshall, added: “Ashaine embodies all the qualities that define true talent. She’s a compelling performer, an outstanding vocalist and a wonderful songwriter. Watching her grow whilst recording at The Marshall Studio has been a truly enriching process and we’re so excited for people to hear it!”
White has already received airplay from BBC Radio 1, 1Xtra, 6 Music and BBC Introducing, and was nominated for an Ivors Academy Rising Star award. Radio X’s John Kennedy has previously commented on her work, though specific plaudits are not detailed here.
The signing comes during Marshall Records’ 10th anniversary year.
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