Madonna, Julia Fox and Grimes star in Sevdaliza's deepfake video for “Nothing Lasts Forever”

Visuals of approved deepfake A-List celebrity faces, including Grimes, Ferg, Julia Fox, and Madonna, on bikini-clad competitive bodybuilder figures, exhibit Sevdaliza’s penchant for engaging with cutting-edge technologies whilst shining a light on the quest for unrealistic perfection with a pop aesthetic and dystopian, mechanic lens.

“How do you get Sevdaliza, Grimes, Madonna, Julia Fox and Ferg in one space? By using the same technology that is often weaponised against artists, instead, as a vehicle to bring them together as collaborators. That’s how. Of all these uncanny artists, who is really there? Whatever medium it is that Sevdaliza and Grimes speak through, they are constructing worlds of their own that mirror and distil the world we all share," director Willem explains.

"The video for “Nothing Lasts Forever” plays with the theme of transience in a digital landscape. In a world where filters are always within reach and reality blends seamlessly with our digital identities, the video seeks to question our common reality in an engaging way. Sevdaliza and Grimes are constructing worlds of their own that mirror and distill the world we all share."