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Madame Tussauds unveils 13 Taylor Swift wax figures

24 July 2025, 16:01 | Written by Lucy Niederman

Madame Tussauds has unveiled 13 brand new Taylor Swift wax figures, revealed simultaneously across 13 cities on four continents, celebrating the success of The Eras Tour.

In its biggest global launch to date, the figures capture Swift’s most iconic looks from each era, making fans feel like they’ve stepped onto her stage.

Celebrating the musical icon’s record-breaking The Eras Tour, each figure was crafted over 14 months by a team of more than 40 artists, with fashion houses, including Roberto Cavalli, Etro, Christian Louboutin, and Zuhair Murad collaborating to recreate Swift’s tour wardrobe.

Timed just weeks after the final Eras Tour dates, this ambitious project is the most expansive in Madame Tussauds’ 250-year history.

Photo 13 Taylor Swift Figures Madame Tussauds

The figures debut in cities including New York, London, Los Angeles, Sydney, Amsterdam, and Shanghai, styled in a specific look tied to each unique album era. Standouts of the collection include the Speak Now figure in Hollywood, Fearless in gold fringe in Las Vegas, and evermore in an Etro dress in Nashville.

“Taylor Swift is a generational icon and a cultural powerhouse,” said Laura Sheard, Global Brand Director at Madame Tussauds. “This 13-figure launch reflects her global reach and the once-in-a-generation impact of The Eras Tour.”

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