Zella Day shares the third single to be taken from her forthcoming EP Where Does The Devil Hide, which is out at the end of August.
The new EP is Day's first body of work since her major-label debut Kicker back in 2015. It follows double single Man On The Moon / Hunnie Pie in 2016, and her cover of Hot Chocolate classic "You Sexy Thing" last year.
“"Purple Haze" is summer love for simple pleasures,” Zella says. “When I lived in downtown LA I would hum this melody while strolling to the market in the mood for something sweet. All of those perfect Saturdays with nothing to do but eat oranges and daydream.”
Co-written and produced by Dan Auerbach of The Black Keys, the new collection sees Day explore more abstract elements of pop as she trips between psychedelic and disco influences. Visuals, including the music video for "Purple Haze", have been created through a collaboration with Neil Krug, who led shoots for Lana Del Rey's Ultraviolence, Honeymoon and Lust For Life campaigns.