Wolves have become the first UK football club to launch its own record label today (20 September). The label, titled Wolves Records, is a collaboration with Warner Music UK’s Alternative Distribution Alliance (ADA), and will unite football and music.

The label is accepting track submissions from local, national and internationall artists and producers already, and aims to provide emerging artists with exposure through the Premier League football club’s global audience with help from ADA’s marketing and distribution expertise. As well as benefiting from ADA's distribution network, digital marketing, product management and radio promotion, artists will also have their songs played at the football club's Molineux Stadium and via Wolves' digital productions.

To coincide with the label launch, Wolves have teamed up with producer S-X to help the label find their first signing.

S-X said, "I am very excited to be involved and support Wolves Records from the beginning and am looking forward to helping identify the best local talent and working with the label’s first artists. Wolves and the city of Wolverhampton are both very close to my heart, and I am deeply passionate about giving talented young people from this area the best opportunities, and the rich musical talent that the West Midlands has to offer. I am genuinely looking forward to seeing how Wolves Records can impact the music industry and support new artists, and I’m also very proud that it is my club that is going to be the first in the UK to venture into music in such an authentic and exciting way."

Wolves’ general manager of marketing and commercial growth, Russell Jones, said, "Wolves Records is an ambitious and progressive project that we have been working on for some time, and we are delighted to finally be able to announce it publicly. Working hand-in-hand with Warner Music’s ADA and lots of very talented and experienced industry professionals, Wolves Records will provide talent with life-changing opportunities."

"As many of our supporters will be aware, one of our goals at Wolves is to grow the club in innovative and entrepreneurial ways, developing new business ideas that will eventually complement and help support the continued success of the football club," Jones added.

.@WolvesRecordsUK will give unprecedented exposure and opportunities to emerging artists and local talent.

Artists, bands, producers and songwriters… send in your music now!

https://t.co/DgxtVThjjw

— Wolves (@Wolves) September 20, 2021