London producer Shells, ambient atmospherist in the same vein as Seams but with a more boy-next-door feel, has just put out a video to what has most certainly been his breakthrough track – ‘Arctic’. I mean, damn, the song even made it on Pitchfork – which is the modern indicator of something to email home about.
The clip is a truly chilled-out affair, quite fitting to its breezy title, with pastel shades and husky dogs galore and even flashes of a cute little eskimo thrown in just to hammer home the message and send a shiver down your spine.
In the future when words become obsolete, the term “chilled” will merely have an embed of this very vid adjacent to it.
You can stream, embed and buy the single, which comes with accompanying track ‘Spiders’, via this very hyperlink.
Sign up to Best Fit's Substack for regular dispatches from the world of pop culture