Watch: Jewellers – Tape

Coming from mere miles away from Newport, the place has a majority of bad associations for me. The ex-industrial South Wales city reminds me of being left stranded on a cold train platform while commuting from home to university, or back. I swear that every rail officer just stops working once they’ve crossed the Severn border. Oh and then there’s Goldie Lookin’ Chain, of course. Less we dwell on that, the better – the mid-Noughties were a strange time for all of us. That’s why we’ve all agreed a policy of collective amnesia whenever anybody utters the phrase “nu-rave”.

For anyone who hasn’t been there, Newport is as if somebody has been playing Sim City and has tried to build Milton Keynes on top of Swansea, only to run out of money before finishing. It may come as a surprise to you that I’ve never been asked by the Welsh Assembly Government to do any ‘Visit Wales’ voice overs. Shocker.

But if Newport City Council piped in local electronic duo Jewellers through the PAs or erected a jumbotron in the centre to play this video (containing a man walking round with a tapedeck while surrounded by hypnotic street lights) on a constant loop, I think it would make nights out in town a whole lot more bearable.

The video was directed by Bristol-based film-maker Jack Offord and links in with the release of debut album Sleep Education and a series of remix EPs, the first of which is the eponymous Tape EP from which this track is taken.

Sleep Education, out 10 October, can be streamed here, while the first remix EP can be heard on Soundcloud. Tickets for Jewellers’ album launch at the Shacklewell Arms are available now.