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Watch Braids' new video for "Miniskirt"

04 June 2015, 17:28 | Written by Laurence Day
(News)

Montreal's Braids have unveiled the video for powerful recent single "Miniskirt".

Director Kevan Funk said of the visuals: "I'd been a huge fan of Braids long before I was lucky enough to be a collaborator, an element that made this video special from the outset. They came to me with a handful of very precise visual ideas that they had in mind, which in turn became my jumping off point to shape the rest of the video. I remember the first time I heard the song, I was simply kind of awestruck by the gravitational power that it seemed to imbued with and it's bold, incendiary beauty. It's a rare sort of source material to get the opportunity to work with. I wanted to create something that could compliment the track as opposed to trying to compete with it's power. When thinking about the song and it's content, I began very interested in the idea of commodification and control of femininity in a patriarchal societal construct, and liberation from that restraint. A central consideration that emerged from that was a historical relationship to nature, in terms of the patriarchal and imperial societal impulse to control, conform and dominate. That dynamic and the songs authorial resistance to that entitlement is what ultimately formed the thematic core of the video."

In our review of the record, we said that "initially, the song is a simple fusion of piano, synth and vocals - packing all the punch of a power-ballad. Its lyrics highlight the hypocrisy in our culture that glorifies men as “Casanovas” and “lotharios” and lets them to feel entitled to women’s bodies: “it’s like I’m wearing red/and if I am, you feel you've the right to touch me/'cause I asked for it/in my little miniskirt". An instrumental interlude soon gives way to a crescendo driven by the addition of a beat. Tensions only build in the latter portion of “Miniskirt”, and though there is never a complete sense of release, the song introduces a newfound element of catharsis to Braids’ repertoire."

Deep In The Iris is out now on Arbutus.

Watch the "Miniskirt" video below.

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