Watch the "quirky Indian magical-realism" in Unknown Mortal Orchestra's "Ur Life One Night" video
Unknown Mortal Orchestra have shared their surreal new video for "Ur Life One Night", the latest single from recent LP Multi-Love.
Speaking to Rolling Stone about the video, UMO's Ruban Nielson said: "I was really obsessed with working with a director in India because it seemed crazy that they have the biggest film industry in the world and yet I'd never made a video there. I feel really privileged to have connected with [director] Manoj [Leonel Jahson] and to have this video."
Jahson added: "When we first spoke with UMO, the idea of creating something abstract yet fun, for their single "Ur Life One Night" sounded very exciting. I am deeply inspired by the quirky Indian magical-realism from our mythology and wanted to create something rooted, but still visually appealing. The music lent a dream-like quality and the lyric pushed us to the motif of the Goddess being pursued, yet always being out of reach. The visual language naturally led to borrowing heavily from Traditional Asian Art including miniature paintings from the Mughal period to create multiple dreams-capes and ended up being a sexually charged riot with a fair dose of humor and symbolism."
Multi-Love is out now via Jagjaguwar.
Watch the "Ur Life One Night" video below.
- Dustin Wong's new record on Hausu Mountain pays tribute to his late grandmother
- Tropical Fu*k Storm sign to Fire Records and share new single, "Goon Show"
- House of Protection announce Jordan Fish-produced EP, Outrun You All
- Scrounge celebrate trans and queer communities on new single, "UTG"
- Avalon Emerson signs to Dead Oceans and announces Perpetual Emotion Machine
- Oslo Twins share new single, "I Wake Up Slowly"
- Rosalía is set to join the cast of Euphoria for its third season
Get the Best Fit take on the week in music direct to your inbox every Friday

Rizzle Kicks
Competition Is For Losers

Horsegirl
Phonetics On and On

Bartees Strange
Horror
