The Tough Alliance's Eric Berglund announces “ceo” project
This afternoon, Pitchfork have confirmed the rumours that the new Sincerely Yours signing ceo is indeed SY co-founder and one half of The Tough Alliance – Mr Eric Berglund.
Tongues were wagging all over the internets late last week as fellow SY act jj revealed a new song entitled “ceo birthday” merely a few hours before the ceo website was revealed. According to Pitchfork, the ceo album White Magic is due June 28 in Europe, June 29 in the U.S., and July 2 in Australia and New Zealand.
White Magic tracklist is below along with the “teaser” video from last week:
White Magic
01. All Around
02. Illuminata
03. Love and Do What You Will
04. White Magic
05. Oh God Oh Dear
06. No Mercy
07. Come With Me
08. ***
- Humour unveil new single, "Paddies"
- Wolf Alice cover Fleetwood Mac’s “Dreams” and preview new album The Clearing at Glastonbury 2025
- Kim Petras returns with new track, "Polo"
- Olivia Rodrigo brings out The Cure’s Robert Smith during Glastonbury headline set
- CHVRCHES surprise fans with first live performance in two years and confirm new album
- Kate Nash makes surprise appearance during Sprints’ Glastonbury set
- For Those I Love details second album, Carving The Stone
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