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Spotify have been announced as the Momentum Music Fund's digital partner

25 May 2015, 18:08 | Written by Laurence Day

The Momentum Music Fund has announced that Spotify is set to be its exclusive digital partner.

So far 68 artists, 46 albums and 50 tours have benefited from the fund since the fund's inception in 2013. Both Arts Council England and PRS for Music Foundationfund have doubled their investment for the forthcoming year.

Spotify’s link will "further extend Momentum’s impact, with an additional funding contribution, alongside a reward package containing exciting promotional opportunities. Momentum artists will enjoy a close relationship working with the Spotify team and will benefit from access to tools, features and best practices that will enable them to connect with Spotify's 60 million active users across 58 markets globally".

The partnership was unveiled at this past weekend's Liverpool Sound City with Spotify’s Artist Ambassador Bryan Johnson said:

“We’re very pleased to be partnering with PRS for Music Foundation and the Arts Council England on the Momentum Fund. This is another example of how Spotify is committed to investing in emerging artists by providing promotional value and expertise, as well as financial assistance. Artists are at the heart of what we do here at Spotify, and we hope that our contribution will allow all those involved in the Momentum Fund to take the vital next steps in their careers.”

Sir Peter Bazalgette, the Chair of Arts Council England added:

“Partnership is essential to the vigour of the arts and cultural sector, and organisations and artists are increasingly discovering the value of linking with commercial partners. As we know, digital platforms are an essential tool for new artists, enabling them to connect with their existing fan base whilst exposing them to wider audiences. This partnership with Spotify will further increase the benefits and support that artists receive from the Momentum Music Fund.”

To find out about how the fund helps artists, and what exactly it goes towards, head here.

Watch Ghostpoet explain the importance of the fund to his recent LP Shedding Skin below.

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