Spike Jonze to direct Arcade Fire's live music video for “Afterlife”
As previously reported, Arcade Fire are set to perform at the inaugural Youtube Music Awards on Sunday (3 November). Their performance, however, won’t be a typical affair, with renowned director Spike Jonze recruited to lead what they are calling a “live music video”.
The track that the video will be accompanying is “Afterlife” from the band’s recent LP, Reflektor. Jonze told NME about the prospect: ”It’ll be really interesting to try and pull it off. We have a whole handful of directors, we’re mixing the music video film world in with the live broadcast world and trying to make live music videos.”
Jonze continued: “We have this big warehouse so instead of it being in a theatre where everyone’s performing their song to an audience we’re going to have sets all around the warehouse and each artist will have a different set. There are different ideas, some have narratives, one of them doesn’t really have the artist in it. We’re trying to take the music video format and produce it live.”
It’s been confirmed that Jonze will also direct a live music video for Lady Gaga on the night too.
[via Pitchfork]
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