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Snoop Dogg on acquiring Death Row Records: "This is an extremely meaningful moment for me"

10 February 2022, 10:50 | Written by Cerys Kenneally

Snoop Dogg is now the owner of Death Row Records, and has called the move an "extremely meaningful moment for me".

As Variety reports, Snoop Dogg acquired Death Row Records from MNRK Music Group. The label, founded in 1992 by Suge Knight, Dick Griffey and rappers Dr. Dre and the D.O.C., released Dr. Dre and Snoop Dogg's debut albums.

A source reportedly told Variety that Snoop Dogg's acquisition is the first part of a deal that is set to include some of the label’s music rights, and will be concluded in the coming weeks.

The new Death Row Records owner said of the deal, "I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records."

David Kestnbaum, a Senior Managing Director at Blackstone added, "We at Blackstone are strong supporters of the artist and creator community in our entertainment investments. We are excited to put the Death Row Records brand back in the hands of a legend like Snoop Dogg. We wish him success in the years ahead as the brand moves forward under his leadership and vision."

Tomorrow (11 February) Snoop Dogg is also releasing a new album titled B.O.D.R. (Bacc On Death Row).

Snoop Dogg will play the Super Bowl LVI Halftime Show with Dr. Dre, Kendrick Lamar, Eminem and Mary J. Blige this Sunday (13 February).
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