A video by Sigur Rós is set to play on TVs in 3,000 New York cabs.
The beautifully-shot clip for ‘Varúð’, shot by legendary photographer Ryan McGinley, will be condensed and aired alongside various NBC programmes from 5 February throughout the city.
The venture is part of a project launched by the Art Production Fund.
You don’t need to book a flight to the U.S to watch the video though. Instead maybe just stream it below: