Primavera Pro expands into online platform for 2020

Primavera Pro is an annual conference for the music industry that takes place in Barcelona, but following the cancellation of this year's Primavera Sound festival, the conference has had to adapt, and today they've announced its expansion into an online platform.

In a statement, organisers write, "In this scenario, Primavera Pro cannot take a hiatus and is moving into the online universe. So, the conference is adding a platform to its structure that will bring together an international community of people interested in looking at every angle of the music environment. Throughout the year, content will be offered that analyses the up-to-the-minute issues in the sector, as well as networking possibilities that will take shape again in the face-to-face event in Barcelona, when we can meet (and dance) together again."

The first Primavera Pro will take place online between 21-24 July, and "will invite speakers and accredited attendees to venture out and imagine what transformations will take place in the world of music over the new decade. An era marked by a pandemic that has only accelerated the challenges and opportunities that come with all times of change. Showcases, mentoring sessions, workshops and other usual activities will adapt to the possibilities offered in the digital environment, proposing an experience with all the hallmarks of Primavera Pro."

On how they will support their local scene, organisers add, "Aware of the blow that COVID-19 has caused, the event will carry out various actions that will support and give voice to several local artists and initiatives. These will be conceived in close collaboration with Catalan Arts, the internationalization brand for cultural companies promoted by the Institut Català de les Empreses Culturals (ICEC)."

Discussing tickets and access to the online programming, they write, "The conference programme will be available live and free of charge via the Primavera Pro site. Delegate passes purchased for Primavera Pro 2020 will give access to the contents of the online programme; both live and recorded, as well as to a private networking area, and will also be valid for the 2021 edition of Primavera Pro and Primavera Sound Barcelona."

Primavera Pro 2020 expands as an online platform. Because music must meet, no matter where.

+info: https://t.co/W1lnI36urb pic.twitter.com/qSyBJVTPy4

— Primavera Pro (@PrimaveraPro) May 20, 2020

Primavera Pro will take place from 21-24 July. Visit primaverasound.com for more information.