Pharrell showcases new video for "It Girl"
30 September 2014, 17:37
| Written by
Laurence Day
The happiest of happy singers, Pharrell Williams, dons his trademark headwear in 16-bit form in the new video for single "It Girl".
The clip was produced by Takashi Murakami, and is a melange of hypercolours, J-pop staples, anime, Nintendo-style video games and the flickering lights that got that one episode of Pokémon banned.
Check it out below.
Pharrell's latest LP G I R L is out now on i Am Other.
Latest
- Ani Glass shares new single "Phantasmagoria" from upcoming second album
- Campbell King presents new single, "My Mates"
- Paul Weller joins forces with Robert Plant on "Clive's Song"
- Loreen signs to Polydor France and shares new single, "Echoes"
- BIG SPECIAL unveil surprise new album, NATIONAL AVERAGE
- A. G. Cook announces songwriting workshop with School of Song
- Boko Yout unveils debut album GUSTO, driven by semi-fictional character
Get the Best Fit take on the week in music direct to your inbox every Friday
Read next
Listen
The tumultuous tornado of Max Baby’s “I Can Do Anything”
Southern rapper sosocamo blends the ethereal and the brash in “Chronic”
There's a new idol to worship, and he goes by Cain Culto
meg elsier puts pedal to the slacker metal on “sportscar [scrapped]”
Retail Drugs breathes fire in the blown-out alternative rock “manny”
Fabrizio Cammarata offers a sacred soundscape in “Asanta”
Reviews
Lorde
Virgin
30 Jun 2025
OSKA
Refined Believer
25 Jun 2025
Tropical F*ck Storm
Fairyland Codex
20 Jun 2025
Loyle Carner
hopefully !
19 Jun 2025
