The new series is inspired by the book Spotify Untold, and will focus on Swedish tech entrepreneur Daniel Ek and his partner Martin Lorentzon, who both founded Spotify back in 2006.
According to Tech Crunch, Tesha Crawford, Director of International Originals Northern Europe at Netflix said, "The founding tale of Spotify is a great example of how a local story can have a global impact. We are really excited about bringing this success story to life and we look forward to continuing our great collaboration with director Per-Olav Sørensen and the team at Yellow Bird UK."
Berna Levin, Executive Producer at Yellow Bird added, "I’m thrilled to be making this timely and entertaining series for Netflix. The story of how a small band of Swedish tech industry insiders transformed music - how we listen to it and how it’s made - is truly a tale for our time. Not only is this a story about the way all our lives have changed in the last decade, it’s about the battle for cultural and financial influence in a globalized, digitized world."
Direcor Per-Olav Sørensen said of the new series, "I am excited to bring the story of Sweden based Spotify to life on the screen. It is an ongoing fairytale in modern history about how Swedish wiz kids changed the music industry forever. The story is truly exciting and challenging. Challenging because the Spotify story has not ended yet - it is still running with high speed and will probably change while we work on the project."
