Marina & The Diamonds unveils "Froot" lyric video
Marina & The Diamonds is sharing the lyric video for her single "Froot" head of the release of her new album.
Gabriel Marques has animated the video, which takes various photos from the Welsh singer-songwriter's album campaign, and whizzes them through a blender of rainbows, disco balls and a fruit bowl.
The original video for "Froot" premiered on Best Fit alongside our interview with Marina. Speaking about the single, Diamandis said that the track is "a wildcard."
"I think a lot of people assume it's about sex, but it's not. Strictly. Most of it is not. It's really about being ready for happiness, and being ready to love somebody, and being fully-realised as a person. I like that it's a really positive message to start on. I needed that. It would've been easy to go with something like "Happy", which is a ballad and kind of stripping everything back to its bare bones, and I felt like that would be predictable."
FROOT is out 16 March via Atlantic - the date has been brought forward from the original 6 April slot.
Watch the lyric video below.
- Nilüfer Yanya signs to Ninja Tune and shares new single, “Like I Say (I runaway)"
- Stephen Pastel and Gavin Thomson announce soundtrack to stage adaptation of This Is Memorial Device
- Eliza Rose releases her new EP, Business As Usual
- Crumb share new single, "The Bug"
- Human Interest announce forthcoming EP, Smile While You're Losing (An Audio Guide To Wellness)
- Anastasia Coope shares new single "Sorghum" alongside news of her first UK show
- Sans Soucis announces their forthcoming debut album, Circumnavigating Georgia
Get the Best Fit take on the week in music direct to your inbox every Friday
Sinéad Harnett
Boundaries
Iron and Wine
Light Verse
Fat White Family
Forgiveness Is Yours
