
London’s World of Echo record shop launches own label imprint
Columbia Road's World of Echo record shop has launched its own label imprint.
The World of Echo imprint launches today (1 October) with the announcement of their debut release - a reissue of the Two Wishes 12" single by Mutabor!.
World of Echo’s first encounter with Mutabor! happened when drummer/singer Gary Asquith played the shop’s first birthday celebrations with one of his other bands Rema Rema.
The two-track 12” single has been recut and mastered, and includes "1001 Nights" and "Treats", as well as a 16-page booklet created from Asquith’s archives.
World of Echo’s Stephen Pietrzykowski tells Best Fit that the launch of the in-house label is them "plugging into a long-standing and relatively natural-feeling tradition of record shops acting as record labels." He adds, "It felt like a logical evolution for us to be involved on that side of the counter."
The release of Mutabor!’s two-track single on World of Echo’s label will also coincide with the shop’s second birthday (10 November). Pietrzykowski says, “under normal, non-global pandemic circumstances, we'd have had a party to celebrate. With the record out on 6 November, it feels like a fitting surrogate to mark two years in the game."
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