The World of Echo imprint launches today (1 October) with the announcement of their debut release - a reissue of the Two Wishes 12" single by Mutabor!.

World of Echo’s first encounter with Mutabor! happened when drummer/singer Gary Asquith played the shop’s first birthday celebrations with one of his other bands Rema Rema.

The two-track 12” single has been recut and mastered, and includes "1001 Nights" and "Treats", as well as a 16-page booklet created from Asquith’s archives.

World of Echo’s Stephen Pietrzykowski tells Best Fit that the launch of the in-house label is them "plugging into a long-standing and relatively natural-feeling tradition of record shops acting as record labels." He adds, "It felt like a logical evolution for us to be involved on that side of the counter."

The release of Mutabor!’s two-track single on World of Echo’s label will also coincide with the shop’s second birthday (10 November). Pietrzykowski says, “under normal, non-global pandemic circumstances, we'd have had a party to celebrate. With the record out on 6 November, it feels like a fitting surrogate to mark two years in the game."