Lady Gaga posts reverse psychology advert for new single and album
14 August 2013, 11:09
| Written by
Natalie Archer
Lady Gaga dropped her highly anticipated first single ‘Applause’ from upcoming album ARTPOP earlier this week and now the unconventional superstar has premiered an advert telling us not to buy either.
The video features the recently pierced Gaga in a freaky mask staring at the camera with words like “Ever since Born This Way, she’s a flop”, “Lady Gaga is no longer relevant” and “DO NOT buy her new single ‘Applause’ on iTunes’. The advert seems to be beginner’s guide to reverse psychology.
Check it out below:
Latest
- Bruce Springsteen shares "Sunday Love" from lost album, Twilight Hours
- Stones Throw to reissue Haruomi Hosono's 1975 album, Tropical Dandy
- Picture Parlour share "Cielo Drive" and announce independent venue tour
- DEBBY FRIDAY shares new single, "Lipsync"
- anaiis begins a new chapter with "Deus Deus"
- Zara Larsson presents album title track, "Midnight Sun"
- Leon Bridges presents "Hold On" taken from debut album sessions
Get the Best Fit take on the week in music direct to your inbox every Friday
Read next
Listen
Fabrizio Cammarata offers a sacred soundscape in “Asanta”
Verve-signed Aron! releases debut EP Cozy you (and other nice songs)
Gracie and Rachel deliver folk-pop for the future on "WTF"
Hot Stamp unleash irrepressible pop-rock on debut single, “Josephine”
St. Catherine’s Child explores the duality of life in the transcendent “The Other Side Of 25”
Naughties hype is back (and justified) as RIP Magic finally drop a glorious deuce
Reviews

Patrick Wolf
Crying The Neck
11 Jun 2025

Little Simz
Lotus
06 Jun 2025