Kanye West signs 10-year deal to design affordable clothing line for Gap
Kanye West has signed a 10-year deal to design affordable clothing to be released in Gap from next year.
The musician and fashion designer will be joining forces with Gap to provide Yeezy Gap, an affordable clothing line which the two brands say will help them find "new audiences".
YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER pic.twitter.com/NyxgfYTjJM
— ye (@kanyewest) June 26, 2020
According to Pitchfork, West, who worked at Gap as a teenager, signed a 10-year deal with the fashion brand, and he will act as creative director for the project, which will include "modern, elevated basics for men, women and kids at accessible price points".
The exact terms of the 10-year deal haven't been released yet, but The New York Times notes that Gap hopes the clothing line will generate $1billion in sales over the next five years.
ye partnered with Adidas back in 2013, and his limited edition Yeezy shoes sell out constantly, with some people selling the shoes at much higher price points online.
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