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John Lewis rope in Tom Odell for this year's emotional massacre

06 November 2014, 13:57 | Written by Laurence Day

Whatever your views on John Lewis' ham-fisted festive adverts, the ones that've usurped Coca Cola's throne as harbingers of Christmas, it's hard to deny their success from a marketing perspective.

This year's spectacle has brought in Tom Odell to cover John Lennon's "Real Love". Perhaps slightly more timely than last year's track.

It features a CGI penguin longing for love.

Watch below.

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