Jay Z launches own brand of cologne

Taking the tube to his own show in London recently may have given Jay Z the taster of what it’s like to be the average person, but now the everyday man can feel a bit like Jay Z, with the rapper bringing out his own fragrance.

Gold by Jay Z is set to be launched by New York department store Barney’s, as part of Hov’s controversial holiday collection with the company.

It’s been described as having the “brightness of Sicilian Bergamot”, “masculine vetiver and teak wood” and “bourbon vanilla”, and will be priced between $39 – $79. Check out a picture of the product, which is aptly shaped like a gold brick, below:

[via CoS]