James Bay crowned BRIT Awards Critics' Choice winner
James Bay has beaten Years & Years and George The Poet to scoop this years BRIT Awards Critics' Choice prize.
Speaking about his win - potentially one of a few in the upcoming months, with nods from the BBC Sound Of and MTV also arriving recently - Bay said:
"I'm pretty speechless. After all the years I've spent watching the BRITs and even after this year; watching my fan base grow so much, I never thought I'd actually be getting an award myself. And what a huge honour to be following the incredible artists who've won before! I'm really chuffed, thank you to everyone who has supported me."
Bay will be presented with the actual Critics’ Choice Award at The BRITs Are Coming nominations show 15 January. He will also perform alongside Clean Bandit and FKA Twigs on the show.
Bay's full-length debut is expected Spring 2015.
Get the Best Fit take on the week in music direct to your inbox every Friday