It's been a few years since we heard from ceo, but a message and video posted on the Swede's Facebook suggests some new music could be imminent.
Eric Berglund (one half of The Tough Alliance and the umm, CEO of the Sincerely Yours label) hasn't released a record since 2014's Wonderland, the follow-up to 2010's seminal White Magic.
However, we now have a video containing what looks like a new logo behind a Scandinavian-looking child - and some music which goes between choirboy sighing, black metal growls, spoken word and warped synth sounds. Its title is "Warm Up" and the doomy voice suggests ceo is ready to return better than ever: "people wanted to break me / but they only made me stronger."
A SUDDEN IMPULSE, A LIL LILITY SPAT OUT BEFORE CENSORSHIP. INBETWEEN DEATH AND LIFE, INBETWEEN SEASONS, INBETWEEN PACK AND SOLITUDE. A HYBRID INHALES AN ERA AND THE FIRST EXHALE WILL BE BEFORE SPRING. IT WILL NEVER STOP AFTER THAT.
THE MORE U TRY TO BREAK ME THE HARDER IT WILL BECOME TO BREAK ME. I AM ERIC BERGLUND
AKA CEO AKA ALPHA PRINCESS AKA LONE CUB
BLESS U
We're ready for whatever comes next.
- Gracie Gray announces forthcoming album, Magnet
- Yard Act share live performance series, Live From Utopia
- MEO Kalorama announces a new festival edition in Madrid with the likes of Sam Smith, Massive Attack, LCD Soundsystem
- End Of The Road Festival announce their comedy and literature lineup for its 2024 edition
- SOFT PLAY announce their first album in six years, HEAVY JELLY
- Thomas Powers joins forces with Julien Baker on new single, "Empty Voices"
- Hiatus Kaiyote present new single, "Telescope"
Get the Best Fit take on the week in music direct to your inbox every Friday
Dua Lipa
Radical Optimism
Kee Avil
Spine
