Grimes is the main focus of new Apple advert which shares snippet of "That’s What The Drugs Are For"
15 June 2018, 15:32
| Written by
Cerys Kenneally
Apple's new Behind The Mac advert features Grimes, who gives a brief outline of her creative process.
The new advert even shares a small preview of a new Grimes track "That's What The Drugs Are For".
Grimes explains in the advert, "I write all the music, edit all the music videos, and then I do the single art digitally."
Her creative process is tied around using a Mac to pursue her artistry.
Despite having not released any solo material this year yet, Grimes did team up with K-pop outfit Loona/yyxy on "love4eva" last month, and even shared a couple of previews to new tracks on social media.
Latest
Sign up to Best Fit's Substack for regular dispatches from the world of pop culture
Read next
News
Listen
Reviews