Glass Animals launch reusable peanut butter pots to help grassroots music venues

The new limited edition reusable peanut butter pots will go on sale next month, and is a campaign with jackpot peanut butter and Music Venue Trust to support grassroots music venues in the UK, which were allowed to reopen for the first time in 15 months last week.

jackpot has been supporting Music Venue Trust since 2017, but the Glass Animals reusable pot is their first artist collaboration.

Lead singer Dave Bayley said of the collaboration, "I’ve been eating jackpot peanut butter for years. There’s a jackpot stall in a market next to my house in Hackney, and I loved the look of the packaging to be honest…plus it had a quote from Gremlins on. So I picked up a tub. It was delicious. And that’s when I started reading the small print on the back. Each sale includes a donation to Music Venue Trust, the charity which looks after grassroots music venues….i.e. the venues that gave us a shot in the early days when we had no idea what we were doing...the venues that need help to survive but do an extraordinary amount for music culture."

He added, "And then I read further and saw that the tub can be brought back and refilled!!! It wasn’t another single-use piece of plastic that was going to go sit in a landfill. So I refilled. And refilled. And eventually cut to three years, many refills, and 1,293 peanut butter and jelly sandwiches later, we turned up at our rehearsal space, and there sat four tubs of jackpot peanut butter with our names printed on and a small note saying to get in touch. We got in touch. And this is the result. Glass Animals x Jackpot Peanut Butter."

very special announcement with @jackpotPB, can't wait for you to sink your teeth into ithttps://t.co/Eia5hN2Mcm pic.twitter.com/mlami44rnW

— Glass Animals (@GlassAnimals) May 27, 2021

£2 from each reusable pot sold will go to Music Venue Trust.