Georgia announced as Love Record Stores 2021 ambassador

Last year's Love Record Stores campaign was a huge success, and the retail event generated over £1million in revenue for UK record shops.

Today (11 March), campaign organisers have announced a second event, which will take place on 4 September, and have also announced the 2021 ambassador - Georgia.

Georgia will follow in Tim Burgess' footsteps as Love Record Stores' 2021 ambassador.

She says, "I’m not just a fan of records: I’ve bought them, sold them, swapped them and collected them. Records and record shops have always been such a significant part of my life. I was five or six when my dad took me to a record shop for the first time - it was a shop tucked away in Soho that mostly sold techno and rave records, and I remember the atmosphere so well: the sense of excitement, the cave-like smell, the characters I’d see. My love really started there."

Georgia continues, "As a teenager, I’d head down to Beggars Banquet on my lunch breaks and became so intrigued and obsessed by records: ‘How do they get made? How do they get sold? Why do they feel and sound so much better than anything else?!’ Then, when I got a job at Rough Trade West off Portobello Road, records just became my whole world. Working there totally broadened my mind and shaped the person I am. I became fascinated by the culture that surrounded record shops, because no matter your taste or your background, they were their own cultural microcosm and community…and I truly believe that they still are! I couldn’t be more excited to be an ambassador for Love Record Stores 2021 - I can’t wait to celebrate and honour the history of record shops and get the next generation into buying records."

We are proud to announce @dominorecordco recording artist @georgiauk_ as our 2021 #LoveRecordStores ambassador pic.twitter.com/mpqTMZfskE

— Love Record Stores (@LoveRecsStores) March 11, 2021

Much like last year, Love Record Stores will also include some exclusive releases, similar to Record Store Day, which will be announced soon.