Dutch Uncles are turning the stale album launch rigmarole on its head by plotting a high-octane extravaganza instead.
The art-pop group are set to light the taper on new album Big Balloon with a go-karting race day - and they want "fans, friends, and foes" to challenge them. As the races unfold across the 550-metre circuit the album will be blasted in across the soundsystem - don't worry, the karts are electric (they still get up to 40mph) so you'll be able to hear every beat with ease. There will be prizes!
"None of us have been go karting since a post-tour day out to Blackpool Pleasure Beach about seven or eight years ago," says the band's Robin Richards. "We haven’t even got our own copies of the new album yet, so we'll be giving it our all to win those coveted prizes."
"I've never even had a driving lesson," adds frontman Duncan Wallis.
Big Balloon is Dutch Uncles' fifth LP in total, and follows 2015's O Shudder. When we spoke to Wallis about what to expect, he told us that "it's certainly louder. Loud to the point of being crunchy in some places. It's also our fastest album too, which probably means it's our best."