Drake opens free Nothing Was The Same pop-up shops

With his new album coming next week, Drake has decided to promote it in a very modern way – by launching a series of pop-up shops.

Running today only, the stores are located at numerous places in North America – 158 Rivington Street in New York, 507 N. Fairfax in Los Angeles, 1000 Queen Street West in Toronto – and are giving away free album and OVO merch.

Find out more details on Drake’s website. Here’s an image of one of the stores below:

[via Stereogum]