The events industry has been shattered by the ongoing coronavirus pandemic, and while music venues remain closed around the world to encourage social distancing and minimise the spread of the virus, the music industry is also looking for new ways to host events.

While most festivals are looking to host online events over social media, Denmark decided to try out a new tactic - a drive-in concert.

Danish singer/songwriter Mads Langer hosted the first concert of its kind in Aarhus last weekend, and according to Forbes, 500 tickets sold out in minutes.

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Mini reportage fra i fredags @dr1tv

A post shared by Mads Langer (@madslanger) on Apr 26, 2020 at 5:25am PDT

It was the first in a series of planned drive-in events, and attendees were able to watch the concert from their cars, with the sound transmitted to their vehicle radios. Langer said on stage, "I've played many concerts in my life, but this is really a first."

According to Stereogum, a police officer told Jyllands-Posten newspaper, "There are only positive messages from our people on the spot. It has been controlled. People have behaved as they should, and all the cars were out of place within half an hour."