Beyoncé models for new H&M campaign

-Photo via H&M.

Following on from their Lana Del Rey campaign last year, H&M have managed to rope in another big-hitter for their new line – with Beyoncé set to model their current range.

Ms Knowles will be the face of the retail store’s summer beachwear collection, which she had a part in designing herself.

Bey said of the collaboration:

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind”.

That’s one of the shots expected to scatter billboards around the world, above.

Meanwhile, the popstar has been facing criticism for her new expletive-heavy and glitch-focussed track ‘Bow Down’, which you can stream below: