-Photo via H&M.
Following on from their Lana Del Rey campaign last year, H&M have managed to rope in another big-hitter for their new line – with Beyoncé set to model their current range.
Ms Knowles will be the face of the retail store’s summer beachwear collection, which she had a part in designing herself.
Bey said of the collaboration:
“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind”.
That’s one of the shots expected to scatter billboards around the world, above.
Meanwhile, the popstar has been facing criticism for her new expletive-heavy and glitch-focussed track ‘Bow Down’, which you can stream below:
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