The lively track has been released to commemorate the inaugural edition of the event, which is described as a "new Mardi Gras Krewe, mobile music event, and celebration of Haiti and the diaspora of cultures that have enriched New Orleans’ identity and arts for hundreds of years." It takes place 6 February in New Orleans, with performers such as the Preservation Hall Jazz Band, DJ Nickodemus, DJ Cosmo Gonik, Paul Beaubrun, and a number of Haitian special guests confirmed. Butler and Chassagne, who wrote the new song with Richard Morse and produced it with Eric Heigle, are also set to perform.

Krewe du Kanaval includes a parade through the French Quarter and Tremé, a free festival in Armstrong Park, and a ticketed ball at One Eyed Jack's, and will look to raise money for the Preservation Hall Foundation and KANPE - organizations which "serve important unmet social and cultural needs in New Orleans and Haiti."