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J Grrey When mixtape

JGrrey, returns with their first project in four years, If Not Now?

27 October 2023, 13:16 | Written by Tyler Damara Kelly

London-based singer/songwriter JGrrey has released their brand new mixtape, If Not Now?.

Brooklyn's Zombie Juice and Mercury Prize-nominated artist Kojey Radical are the only two features on the project, on "Drream" and "May" respectively.

Shot in Metropolis, JGrrey and friends take to the pole for the self-directed visual for the Jazz freestyle "Sick Of Me", produced by Grammy-nominated producer Maths Time Joy. Featuring JGrrey being berated by a boardroom official, the video is a representation of her choosing to live authentically. The entire crew and cast in front of and behind the camera are queer, non-binary/women of colour. An important stipulation for JGrrey, not to exclude men but instead, to make sure the under-included are given a chance to work in a highly exclusionary industry

"I would like to think that my music does what it says on the tin, when I call a project if not now… then that's why I've released it, because I had to, because why not, because I can. I wasted a lot of time, so did you, we all did… and I’ve decided to start making my art unapologetic and without reason, because I can," JGrrey exaplains. "I’ve doubted myself for years, then the whole worrld closed and I tried my best to be as close to who I wanted to actually be as possible, an ode to myself, I made some huge changes, everything, I changed everything, I finally listened to what my soul/gut was trying to say. My partner would ask me why I’d often set my self proclaimed ‘best work’ to one side and wait for the right time to release it?"

"I moved into club36, she saved me. A sacred place with sacred souls, people I’ve known such a brief time but found home in, we cried, we laughed, we questioned one another and had discussions about everything and anything. My housemate Frraser would often look at me when I’d doubt myself, or question a big decision, assertively she’d say girl, if not now? And even though it was probably rhetorical, I knew the answer, when? And so if not now is just some prices of art , some things I had to say, and feel, for Uu."

If Not Now? is out now.

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