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Ellur Boys

Ellur shares new single, "Boys"

11 April 2024, 17:41 | Written by Tyler Damara Kelly

Halifax-based indie artist Ellur has shared the brand new single, "Boys".

The track was recorded by an all-female/non-binary team in the studio (including producer Steph Marziarno), in addition to an all-female team for the official music video.

“I wrote ‘Boys’ after reflecting upon girlhood and what that looked like for myself and so many other women. As a society we dismiss toxic and abusive behaviours that are sometimes exhibited in some young men as “boyish behaviour” and I remember being frequently told “boys will be boys” when discussing how these behaviours made me feel," Ellur explains. "I believe this blatant disregard for the emotions of young women and the discrediting of young men and their intellect and intelligence is one of the main contributors to the upholding of the patriarchy and violence against women. The song itself, the production, the press shoot and the video have all been carefully considered to reflect these difficult feelings I, and many other women have had to face due to our experiences.”

Detailing the accompanying visuals, Ellur stated: “The music video (directed by Sarah Oglesby) depicts five characters who are inspired by stereotypes of the male gaze and women’s roles in society from different periods in time, from the renaissance era through to the modern day. We’ve taken inspiration from Kourtney Roy’s work and her quote “the idea was becoming the person who objectifies, but also objectifying myself. I just thought it was interesting to play the dual role.” I feel each character represents the different emotional reactions I’ve had about having these experiences from being a young girl. I wanted to inject the video with not only feelings of frustration and dismay but also some humour, fun and authentic self expression.”

"Boys" is out now via Dance To The Radio.

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