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Dawn richard bubblegum video still

Dawn Richard shares "Bubblegum"

12 April 2023, 15:10 | Written by Tyler Damara Kelly

Musician, multimedia artist, and director Dawn Richard returns with her first new music of 2023.

As a founding member of Danity Kane, and later with Diddy’s Dirty Money, Richard has explored the ins and outs of commercial pop music – from her 2016 debut EP Infrared through to 2019's new breed.

"Bubblegum" is Richard's first release since Pigmentsthe 2022 collaborative album with multi-instrumentalist, producer, and composer Spencer Zahn.

Speaking of the song, Richard says: “Leaning back into the Electro Revival era, I wanted to remind people that King Creole is just getting started. The preface to the second installment of the Electro Revival, "Bubblegum" is a cocky candy-coated conundrum. Full of sass that only a New Orleans King can have, this yummy multi-genre single is just a taste of what’s to come.”

"Bubblegum" is out now on Merge Records.

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