Common and Pete Rock link up on new single, “Wise Up”

Common and Pete Rock partnered with director Marleaux Desiré to create a visual to present their new music. The video captures the street level community stories they represent. It features visual ideations from ILLIMITÉWORLD and still photography by creative director, Alonzo Hellerbach.

““Wise Up” represents the coming together of a New York Producer and a Chicago MC doing the hip-hop we love. It feels like the spirit of where we come from, the boom bap, the basement, but it also feels forward and new. We wanted this to be the first joint because this record captures a new sound and is a new light but speaks directly to our hip-hop family” says Common.

On the new release, Pete Rock says: “Working with Common was a breath of fresh air. We both connected to a higher power, which helped us tap into our greatest level of creativity. We constructed an amazing project! Common has an incredible soul, so it was easy to connect with someone who is on the same page as me.”