Chloe Slater tackles consumer culture on new single "UGLY"
Chloe Slater has released a new single, "UGLY", her first output following a series of tours and a BRITs Fringe Showcase appearance earlier this year. The track is out now on Stolen Juice (AWAL).
The song interrogates modern consumerism, inspired by the Netflix documentary Buy Now: The Shopping Conspiracy. Slater explains: “I wrote ‘UGLY’ after watching that documentary, which looks at where ‘away’ actually is when we throw things out. The song centres around this almost religious compulsion we have towards consumerism. Our ads are full of commandments, ‘buy now’, ‘don’t miss out’, and we’re promised heaven in the form of status and wealth if we follow the right path.”
"UGLY" builds on the socially conscious alt-rock of her earlier releases, such as "Price On Fun" and "War Crimes". “I frantically list products and capitalist tokens throughout the song to mirror the never-ending frenzy of the world we live in," Slater says. "I wanted it to feel chaotic, with a big sense of release in the chorus, something people can throw their hands up to and let go of at shows."
At 23, Slater has accumulated over 15 million streams and built a following through live support slots for Role Model, The Beaches, Courtney Barnett, and Alessi Rose, as well as an arena tour in Belgium with Pommelien Thijs. Her debut EP, You Can’t Put A Price On Fun, arrived last year. No album has been announced yet.
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